AI Insights · Timothy · January 2022
Top 5 Fashion Games in Central America Q4 2021
Explore the performance of the top 5 fashion games in Central America during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top fashion games on a unified platform in Central America showcased varied performances in terms of downloads, revenue, and active users. Here's a detailed look at how these games fared, based on data from Sensor Tower.
Hair Challenge from Rollic Games saw a notable fluctuation in weekly downloads, starting strong with 183K in early October but dipping to around 92K by the end of October. The game experienced an uptick in November, peaking at 176K downloads in the last week of December. Weekly active users followed a similar trend, starting at 991K and ending the quarter at 848K. Revenue remained modest, with a peak of $16 in late November.
Love Fantasy: Match & Stories by Appzoa Tech Co., Limited exhibited a significant rise in both downloads and revenue. Downloads skyrocketed from 18K in mid-October to an impressive 364K in the week of December 20. Correspondingly, weekly revenue saw a dramatic increase, starting at $4 in late September and peaking at $729 in the week of December 20. Active users also surged, reaching 541K by late December.
Makeup Master - Fashion Girl from Tap Q Games demonstrated robust growth in downloads, starting from 967 in early November and climbing to 305K by early December. Active users mirrored this growth, peaking at 342K in early December. However, the game did not generate any revenue during this period.
Get Lucky: Pool Party! by HOMA GAMES maintained a steady download rate, starting at 184K in late September and ending at 61K in the last week of December. Weekly active users followed a similar trend, beginning at 256K and concluding the quarter at 97K. The game did not generate any revenue during this period.
DIY Makeup from Crazy Labs experienced a steady increase in downloads, starting at 80K in late September and reaching 147K by the end of December. Active users also showed growth, peaking at 417K in the final week of December. Like some of its peers, this game did not generate any revenue in Q4 2021.
Overall, these fashion games displayed diverse trends in Central America during Q4 2021, with some achieving significant growth in downloads and active users, while others saw modest revenue gains. For more detailed insights, visit Sensor Tower.
